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Training Course in Product & Brand Management tailored for Lao PDR

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Training Course in Product & Brand Management tailored for Lao PDRA Training Course in Product & Brand Management tailored for Lao PDR was held from 4th December to 7th December 2023 at the Berjaya Times Square Hotel. Facilitated by the Competency Enhancement Centre (CEC), this immersive course was meticulously designed to provide an in-depth understanding of technological advancements and the integration of Artificial Intelligence (AI) within the realm of brand and product management.

Drawing participation from a select group of 10 individuals representing the Ministry of Information, Culture, and Tourism of Laos, this initiative aims for participants to explore and incorporate innovative strides in product and brand management within their professional sphere.

Structured across four comprehensive days, the program encompassed modules focused on strategic insights into content management. Commencing with “Content Planning and Strategy”, the course progressed to “Hands-on Content Creation”, followed by an exploration of “Content Optimization and Analytics”. The final day was dedicated to highlighting Malaysia's pivotal role and undertanding key issues within the ASEAN landscape.

An exciting feature of the program was the culminating KL City Tour. Participants were immersed in a journey through historical landmarks and sites steeped in technological progress. They visited Batu Caves, Istana Negara and explored the sights and sounds of the Kuala Lumpur City Centre. This experiential exposure served to deepen cultural understanding and contextualize Malaysia's advancements within a global landscape.

The training course stands as a testament to fostering cross-border collaboration, knowledge dissemination, and strategic capacity-building. It not only equipped participants with cutting-edge insights but also fostered an exchange of perspectives crucial for driving innovative transformations.

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